Data Deep Dive

Data Deep Dive is our core micro-product offering that takes care of the alumni database management.
The solution takes care of understanding the current data state and strategize its transformation to
update your existing alumni data as well as finding old alumni.

It takes a unique approach of "Artificial Intelligence blended with Human Diligence".
Multiple data streams and feeders act at every stage of the data value chain that transforms the raw data into outcome specific identifiers.

Here is how we do it!

Understanding current state of data

Our research across multiple institutions shows that for top ranked institutions also, the data is not available for more than 72% alumni. Periodic review and update of alumni data is either planned poorly or never planned.

We begin by understanding the current state of your alumni data. Identify gaps and missing information—whether it’s work profiles, geographic location, or engagement levels. Without accurate data, connecting with your alumni community becomes a challenge.

Expecting the alumni to contribute, without putting in the required time and effort to understand their motivations, leads to major gaps in the alumni institute relations. Univariety helps you bridge these gaps seamlessly.

Comprehensive Data Collection

We gather alumni data through a blend of Artificial Intelligence and Human Diligence efforts. From widespread scanning of social media profiles, leveraging search engines, accessing institutional databases, news platforms to targeted digital campaigns, we compile a thorough alumni database for your institution.

This goes beyond the education and work related information, to smart profiling of alumni based on skills, interest areas and benefits to determine their affinity for the institute.

However, this data needs to be periodically reviewed and updated, hence, through Drip campaigns, Social Intelligence and Targeted telephonic outreach we keep your alumni database "live and breathing" in true sense.

Smart Segmentation and Personalization

Every profile action and the user engagement done on the platform triggers unique signals updating the various related markers that are fed through multiple internal and external data streams. The markers then collectively help the institute to segment alumni through multiple filters to sort the right alumni profiles for distinct purposes.

Within few clicks you can extract the alumni success stories for marketing campaigns as well as identify the potential alumni who can contribute at different levels in form of student guidance, mentorship, campus recruitment or donations.

The smart segmentation makes sure that the outreach is effective and alumni engagement levels skyrocket.

Derived Insights to Drive Action

Data in its raw form doesn't tell the real story. Univariety's system derives the insights and stories hidden in the data.

From work profile and demographics we can derive successful alumni who can act as your brand ambassadors. We also derive their potential ability to recruit and donate. From education history and nature of job, we derive mentors who can guide current students on specific areas. From engagement data we derive the affinity for institute and the interest areas of alumni.

These insights facilitate the creation of multiple segments of alumni using demographic, behavioural and affinity attributes of the profile, and enable effective tracking and targeting.