Expectation and Goal Setting
While the broad categorization of educational institutes as K-12, Universities, Colleges and Coaching Institutes is intuitive, yet when it comes to alumni driven outcomes a "One-shoe-fits-all" approach fails because within each category there are micro-segments and clear distinctions. What is an immediate goal for one institute may not be in consideration for other.
That's is where our expertise of driving alumni outcomes for over a decade comes into play. Through a "Goal Setting Workshop" we collaborate with the Institute Top management to introspect and finalize their objectives and expectations from the "Alumni Impact Program"
Deep Data Collection
The digital economy considers "Data" as the new oil. And just like oil its raw form needs to be cleaned and processed before it can lead to value generation. Most alumni platforms will stop at what we call 73% threshold on the "Alumni Data Continuum".
At Univariety, through Drip campaigns, Social Intelligence and Targeted telephonic outreach we keep the alumni database "live and breathing". Our profile tracking algorithms provide an additional layer of insights for the benefit of your Institute Admins through profile markers. Every profile action and the user engagement done on the platform, triggers unique signals updating the various elated markers.
Engagement, Tracking and Segmentation
We utilize data-driven insights based on profile information, activity tracking and external data feeders to send personalize communication, making alumni feel valued and involved. Univariety's campaign experts plan the emails around themes like "Recognition", "Recreation", "Networking" & "Emotional Connect" "Humor" and many others to identify the right appeal and interest areas for each alumni.
Based on the theme category and engagement level the platform tracks the "Ability" "Willingness" and "Interest Areas" of alumni to contribute towards institute in form of mentorship, guidance, campus recruitment and donations.
Alumni Guidance and Mentorship
When alumni feel involved, celebrated and motivated with the institute, they start with the most popular contribution in form of guidance and mentorship for current students. Our platform facilitates alumni guidance through multiple modes. Alumni directory allow students to search alumni through their preferred filters and view their entire journey.
Alumni guidance videos provide knowledge about a variety of topics. Student- Alumni Matching algorithm further facilitates communication between students and alumni by prompting students to ask relevant questions to alumni about their journey. We also facilitate webinars and guest lecture by interested alumni in online as well as offline mode.
Alumni Led Marketing
In today's era of social media and digital brand building, educational institutes spend a huge amount on marketing to drive their admissions. While campus placements, course curriculum, pedagogy, infrastructure, faculty-student ratio are the general themes for education marketing, the most under-rated yet the most powerful asset is often left untouched - The success stories of alumni.
Our platform addresses the three key pain areas which all education marketers face - Easy extraction of alumni success stories, building creatives and templates with those stories and finally the distribution of those creatives through digital as well as physical channels.
Alumni as Recruiter
Campus Placement is a core activity for most higher education institutes. Sourcing the data of company recruiters and engaging them is the diligent and a tedious way to go about it. Institutes often fail to recall their "Hidden Treasure" - The Alumni who can act as recruiters.
Univariety considers recruitment by alumni as a core outcome of the "Alumni Impact Program" for colleges and universities and drives alumni engagement with a focus to identify potential recruiters and building relationship with them. Our algorithms earmark the potential recruiters and then gauge their willingness through various campaigns to show a final list of alumni recruiters.
Alumni Led Fundraising
Beyond guidance, mentorship and campus recruitment, lies the "holy grail" of alumni driven outcomes - Alumni Donations. However the fund-raise process must align with a purpose driven focused approach and not with random charity appeals.
Our expertise with alumni led fundraising will handhold, enable and empower you at every stage of the fundraising cycle, building a donor system that is sustainable for long term and not a "one-time activity". Our donor identification algorithms profile the alumni by analysing professional success, position strength and other markers to identify potential donors and their level of affinity with the institution to establish the willingness to donate.
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Core Components
Alumni Database Management
Streamline alumni onboarding, deep data collection & generate quick insights
Alumni Engagement
Omnichannel Engagement via a planned mix of physical and digital outreach
Marketing Management
Curation, Creation & Distribution of Alumni Success Stories for institute branding
Alumni Guidance Module
Facilitate student guidance through Alumni "View" "Watch" & "Ask" model
Recruiter Module
Identify and Engage potential alumni recruiters to better plan campus hiring
Fundraise Lifecycle Management
Boost your alumni donations through meticulously designed Fundraising Toolkit